Nigerian Contemporary R&B singer, Joseph Akinwale Akinfenwa, popularly known as Joeboy, has bagged an endorsement deal with global electronics and mobile gadget company, Samsung.

A statement by Samsung Nigeria’s, Head of marketing, Iretiogo Oke, described Joeboy’s signing as a means to connect with customers through music.

He said;

“We want to further connect with our customers at all touch points, especially through music, which is one of the passions of people worldwide”



“With the launch of the galaxy A12, Samsung Nigeria has entered a new year with a strong commitment to providing Galaxy fans with the amazing features at an unbelievable price.”


Excited over the endorsement, Joeboy, took to his Twitter account on the 8th of January 2021 to announce the deal

“Excited to announce that I am now part of the @samsungmobileng family! #Celebration time Young Legend x Samsung Mobile #GalaxyAseries”, he tweeted.

See his post:

Excited to announce that I am now part of the @samsungmobileng family! #Celebration time

Young Legend x Samsung Mobile #GalaxyAseries pic.twitter.com/ojdwVMN0CK

— JOEBOY (@joeboyofficial) January 8, 2021